Bottled water market are foreign brands attack

Added Date:2007-03-23　　Come From :original

Continued the transnational drink giant Coca-Cola rapidly toincorporate in Shenyang 23 alliances water stations. ȸ�� also usesin Tianjin and Shanghai's two big water works strength develops theloaded in barrels water market. All sorts of signs demonstrated that,the ocean brand comprehensively will send the strength China loaded inbarrels water market, the water market earth ocean brand confrontationis unavoidable.

The Coca Cola Company has officially produced the loaded in barrelspure water in Tianjin, in the Nanjing market, the Coca-Cola loaded inbarrels water has become the local first brand. At the same time,industry in the insider disclosed, the Coca-Cola also prepares underthe cloth in Guangdong the large army, has purchased the loaded inbarrels water production line while ago, "but somehow or other untilnow will not have to pack in a barrel the water to invest theGuangdong market".

ȸ�� also as soon as changes the way which formerly voluntarilysold, with retailed business cooperation to open up the marketingchannel, and the acceleration increase retailed the water station. Atpresent, ȸ�� set up the modernized water works in Tianjin andShanghai, the Tianjin water works production native ore water seepage,the Shanghai water works has produced the pure water, the distilledwater.

Statistics have indicated, the Chinese potable water machine user hasat present reached 10000000, the loaded in barrels water expenseamounts to the every year more than 30 billion Yuan, and also by everyyear 16% speed growth. Biggest loaded in barrels water market -Guangdong area at present still by C' Native place brand and soon estbon, Dinghu mountain spring, longevity village holds controls.

Industry in believed that, in with in the ocean brand competitiveprocess, the native place enterprise has the certain superiority. TheGuangzhou native place brand benefitted long-lived spring trusteeGeneral Manager Zeng Wei to point out, because the native place brandenters the local market hour already very long, brand image thoroughpopular sentiment, although the ocean brand other products marketingchannels are smooth, but the loaded in barrels water sale has thecompletely different channel. "Whether does the ocean brand establisheffectively in the short-term matches delivers the network or aquestion."

In any event, the ocean brand all has the formidable superiority inthe fund and the brand aspect, this time sends the strength loaded inbarrels water market, will give the competition intense native placeto pack in a barrel the water market to bring the new challenge.