Bottled Water Industry price confusion

Added Date:2007-03-23　　Come From :original

Because "the loaded in barrels water profession threshold excessivelyis low", at present nearly all has more than 100 loadeds in barrelswater brand in our country each big city in tangled warfare gas.

According to the Guangdong Province loaded in barrels tap waterassociation newest statistical data demonstrated that, Guangdong atpresent produces the tap water the enterprise to have more than 300.In these enterprises, yearly produces 50,000 ton above the onlyseveral enterprises, actually holds entire province 80% above toproduce the sales volume. In South China area: Above Robust inGuangdong Province's Shantou, Huizhou and area the Zhujiang DeltaZhanjiang, Foshan sits a position in a hierarchy; Healthcn isoccupying Shenzhen and Dongguan; But Guangzhou actually is C'Estbon world. As a result of a loaded in barrels water richer profitand the giant market space, still attract the innumerable irregulartroops "to be tenacious" contends with with the big brand. Thereupon,the loaded in barrels water market has formed since long ago aminority investment number surely Yuan regular big plant and themassive domestic workshop "the underground black factory" or theinferior brand factory coexistence aspect.

The loaded in barrels water profession are not many besides theinitial period investment expense may set up a scale not smallcompany, but also displays is entering the loaded in barrels waterprofession certainly not to practice the production permit system,simultaneously examines and approves the power to be allowed torelease the county, like this, some places nearly each town all hasown tap water sign specially to gather the customer by the inexpensiveprice. Enters the threshold excessively lowly, directly caused somenot to have the productivity enterprise to enter the loaded in barrelswater profession, created the commodity homogeneity to be extremelyserious, the quality irregular aspect.

Between the regular big plant and the irregular troops, meanwhile issurviving two brands. Because of the capital scale limit, they has notcertainly been lorded over the entire city market the dream, but onlyis diligently strives for in the big city seizes own small space. Twobrands realize to oneself although the fund does not compare the isbig brand, but in service and potable water quality actuallysuperiorly to irregular troops. Therefore, two brands loaded inbarrels water enterprises although extremely laboriously are guardingown territory, but also has obtained the very good profit repayment.

Robust (Guangdong) tap water limited company sale department ManagerHe Hongyuan indicated regarding this that, "Each barrel water price ifis lower than 12 Yuan, any regular enterprise all is unable to survivegets down. The product will follow the current the water line to getdown later to have to pass through 30 hours microorganism examinationsto be able to leave the plant enters the sales system, from thefactory to dealer's warehouse, the cartage expense generally will beeach barrel 1 Yuan, from the dealer to family user there, and so onthe big city will ship the expense in Guangzhou is each barrel 1 Yuanagain, in addition production cost, the marketing cost, the qualifiedloaded in barrels water big brand selling price will be supposed onlythen to have the profit above each barrel 12 Yuan.

In addition, many small brands "have traded the bottle pass", finallyonly can walk away, stays behind the consumer which violates, thisalso gave the loaded in barrels water profession to bring has beenchaotic. It is reported, the bucket investment is by the geometrylevel speed growth. Generally after 2 - 3 years, the bucket can enterthe elimination time, this time must replace the bucket. But a newqualified bucket price generally above 30 Yuan, best takes 38 Yuan tobe even more. Even if by each only 35 Yuan computations, 10,000buckets takes 350,000 Yuan. Moreover, every time develops a customer,usually also needs 22 - 25 buckets the margins. Such scale greatly hasalready surpassed project the and so on other such as assembly line,marketing equipment investment. The bucket renewed the bottleneckwhich the inferior brand loaded in barrels water enterprise managed tobe unable to break through. In this kind of situation, in the marketalso had more and more many "water ticket financing", "the blackbarrel" and so on the event occurs.

Thereupon, the price fights often can clean up the partial markets inthe loaded in barrels water profession tangled warfare. It isreported, some scales are small, lack under on own initiative theimpact in the big plant the enterprise which the innovation, thecompetitive ability is insufficient which which to initiate the pricefight, faces the misfortune in abundance which closes a door. The highquality, the low price and the consummation service has become theloaded in barrels water future the tendency, in addition governmentsupervising and managing dynamics day by day strengthens, will be ableto have more and more many factories and the brand is eliminated, theloaded in barrels water rewill mix the cards the opportunity alreadyarrived.