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| Bottled water enterprises need to strengthen standards
Added Date:2007-03-22 Come From :original In closes in the middle of the people healthy safety tap water market,actually needs to make which to improve "the purification" the loadedin barrels water profession?
Says regarding the consumer, the low price high-grade is the bestproduct without doubt. But because the expense environmentinsufficiently is mature and the profession competition intensifiesday by day, many water enterprise, mid- and small-scale enterprisedepends upon the price war to seize the market in particular, forguarantee the moderate profit space, but reduces the cost in otheraspects including the management in, thus has created the quality andthe management loophole.
"Likes tap water this kind of good and evil intermingled theprofession, spot-checks is unqualified is the unavoidable matter."Miss Wu holds public office which in something industry unit also ispacks in a barrel the water user, she expressed not not qualifiedspot-checks two tenths to this loaded in barrels water to beunconsciously accidental.
The family lives Yuexiu District in the Chen ���� family the personare many, each month almost drinks the 5~8 barrel water. He tellsreporter, "the big brand water quality has the guarantee, but in thefamily such big uses the water volume, if all will buy dear can be anot small expenditure." Reporter also understood in the interview,many consumers and the Chen ���� psychology is similar, each barrelseveral Yuan price differences or can affect in the very great degreetheirs choice.
But pays great attention to the quality Mr. Lin said that, originallydrinks the loaded in barrels water is for improve drinks with thewater quality, if for save several Yuan but to buy lacks the qualityguarantee the water, "how can it be that that flower treats unjustlythe money, does not arrive".
A professional indicated that, many "fords the enterprise to sum upblack" the question water root as the marketing channel management notstrength, this explained food enterprise needs the omni-directionalpromotion in the management ability aspect.
It is reported, says regarding the loaded in barrels water profession,altogether has the quality monitoring, the health, the nationalterritory, the industry and commerce, disappears the commission 5departments to be possible to carry on the related quality spotcheckto it, the provinces and cities county and so on three ranks has thespotcheck power. This in other words, in a province will have 15 unitsto have will have a drink together the water used spotcheck power.Guangdong Province drinks with native ore water seepage technologyappraisal group vice- Leader Ma Youqi believed that, should spot-checkthe standardization, makes the spotcheck by 2 parallel units, at leasttakes 2 parallel types to the product examination, meanwhile must payattention to the sample selection the representation.
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