| Useful Links: | | No useful links |
| Keen event marketing ability -Robust loaded in barrels water casesummary
Added Date:2007-03-18 Come From :Internet Friendly uses "the eyeball focusing, Wan Zhong focuses attention on"the event to sell, to carry on the news ���� with the softpropaganda, is a big luminescent spot which the outstanding letterpublic relations and the news plans. Certainly only depends on 12articles is unable to achieve the event marketing the goal, must holdthe public welfare hot spot to cause the consumer to accept on owninitiative, and gets excited the detail by authority's fact to movethe consumer, a link threads up a link, hot spot connects, lets thebrand well-knownness and the fine reputation geometry level rise.
In the Robust project most has the representative event marketing is:Let the consumer to the factory visit, boldly thrust forward to resistthe water ticket "to run away the list", declares war and so on to"the black barrel". In 2002 when "the black barrel" the eventendangers the loaded in barrels water entire profession survival, thebody was the Robust brand and the public relations consultant'soutstanding letter decisive has planned "Robust, by Name WhichDeclared war to Black Barrel" and so on series news, melted passivelyfor initiative, will be ingenious "the black barrel" the event totransform for promotes the Robust brand image, to promote the Robustsale good opportunity.
From the product - transport means - consumer, the outstanding letterin on the entire Robust value chain each link, maximum limit excavatesis advantageous and establishes the Robust leading status to themarket conformity the event and the theme: By boldly fires "the blackbarrel" the start, the attack destroys these to disregard the socialethics, to impair the consumer health, the low price harassment loadedin barrels water market standard management "the black business"; Thenremoulds with the standard health loaded in barrels water market,advocated and cultivates shows loving concern social, the autonomycivilization management idea, caused the Chinese loaded in barrelswater market to be out of danger has stepped onto the healthdevelopment path. At the same time, Robust shows loving concern socialthe outstanding enterprise image to win universal praise, Robustloaded in barrels water in field leader status from thisestablishment!
The above event sold the action to cause central from to each placehigh attention, directly caused each kind of media high-frequency, thegreat density continuously report, and mutually reprinted theretransmission. From CCTV "Economical Half Hour", "3.15 Parties", toeach place television station life, focal point class program; Fromsuch as "Nanfang Daily", "South Weekend", "Chinese Marketing Network","Sina Net", "Market And Sale" and so on the nationwide media, tolikely "the Yangcheng Evening News", "New People's Daily", "Money PondEvening news", "the Yangzi Evening news" and so on nearly all localmedia, competes to interview the report and the commentary. Whilereminds and educates which the consumer protects oneself, enormouslyhas promoted the Robust well-knownness and fine reputation, ��Robust has shown loving concern social the outstanding enterpriseimage. It the numerous surface broad, the dissemination scope is beenbig, as well as causes public's attention degree, is any bombsrecklessly the type advertisement to be unable to compare.
|
