| Useful Links: | | No useful links |
| Robust case summary : Bottled water can accurately convey the establishment of the core values of Brand Marketing Channel
Added Date:2007-03-18 Come From :u258.net The establishment can accurately transmit the brand core value themarketing channel
Robust enters at the beginning of the loaded in barrels watermarket, in the profession the most universal channel pattern is:Supply merchant - water station - consumer. These water stationssimultaneously manage several kind of brands loadeds in barrels water,but also manages each kind of grocery. Supplies water the service andthe management chaotic disorder, the image is not good. Robustconsidered this kind of water station the service and the image,extremely disadvantageously display the Robust high quality thenationwide brand core value. Its marketing inspector general HeHongyuan sizes up the situation, promotes with all one's strengthgreatly distinguishes specializes in selling the water station to theabove water station new marketing channel - Robust alliance.
They in proposed lets the water station profit in the foundation, toallies specializes in selling the water station to carry on thesystem, the advanced marketing management. They cooperate each waterstation effective radius is 1 kilometer, the water station customerquantity grasps above 1,000 households. The loaded in barrels waterneeds to visit the sales promotion to deliver goods, therefore retailsthe pattern with other water drink differences very in a big way, theservice connotation appears richer, complex and is important. TheRobust tap water company requests to ally the exclusive agency to havethe unification the advertisement, the shop front image, to allsupplies water the worker to carry on specialized training, to theexclusive agency behavior standards, the service flow, theterminology, the movement all has the detailed stipulation. Slightlyenough to supplies water to enter the customer family, the attire isneat, puts on ��, regularly for the customer clean potable watermachine and so on. This procedure operates is extremely difficult, aneach family repeatedly instruct the explanation, cost relative otherto pack in a barrel Shui Shangye to have to be high. But this a seriesof services quality guaranteed, also in turn maintained and haspromoted the Robust brand value.
Beginning Robust starts doing business, because the cost pressure andis not familiar to the loaded in barrels water market, the use "thegeneral barrel" fills installs the tap water. But they realizeimmediately: Is like this very difficult to differentiate thedifferent factory the loaded in barrels water. Said to Robust that,namely is unable to demonstrate the brand has high quality, nationwidebrand value, also will cause the marketing method and the totalquantity is unable to achieve a higher level, simply will be the fatalflaw. Thereupon very quickly on the flowered large amount of moneyintroduction system barrel production line, the production has fullyreflects the Robust brand image and the C I marking recognition systembucket. This act causes Robust to pack in a barrel the water productbrand image obviously to distinguish and to be in the lead to otherplace brands, thus developed and has established the Robust highquality market image, but other some small brands even if reducedprices also to be unable to maintain the original market.
|
